A clear and compelling organizational identity - your brand - is central to competitive advantage. We work with you to identify and communicate that differentiating feature that makes you stand apart from and above the crowd.
Evaluation of your competitors and your internal strengths leads to the identification of your unique brand identity. This identity is integrated into your marketing strategy and conveyed through all of your marketing communications from your stationery suite through your print, broadcast, and online presence.
Sample Client Solution
Forestry, geospatial, and natural resources consulting firm sought new and emerging markets in environmental engineering and renewable energy for sustainability.
Problem
This company’s long history presented both opportunities and threats to the organization. Internationally known and respected for its broad array of services to private and public sector clients and ethical business practices, it’s brand suffered from the perception that innovation was not a primary driver for the company.
Solution
The company’s senior management worked to identify new markets, create new and emerging products and services, and hire the best workforce in its core disciplines. Packard Judd Kaye conducted internal surveys with employees to identify impediments to growth, facilitated meetings with management, and guided the organization through its new branding effort. With its abbreviated name and new corporate identity and marketing materials, including website, products and services description sheet templates, and trade show displays and handouts, the firm is recognized as an innovator of new products and services, and continues as a leader in natural resources management, alternative energy development, and sustainable client solutions.
Packard Judd Kaye provides ongoing marketing and graphic design support, and is a partner with this company in a municipal stormwater planning and feasibility study through June 2011.