Research is essential to any successful marketing plan, so that's where we start. We conduct primary and secondary research to help you learn more about your target markets, company, competitors and the industry at large, products and services, sales, and marketing trends.
Valuable primary data may be gathered directly from you, through quantitative research such as surveys and interviews, and through local, regional, or national focus groups. Additionally, existing secondary research is thoroughly investigated and presented in a fashion most useful to you.
Findings then guide decisions regarding branding, print and broadcast communications, web design, sales, promotions, social media, and communications with internal constituents among others. These research-driven marketing tactics can then be crafted to advance organizational goals and objectives, further competitive advantage, and yield superior return on marketing investment.
Sample Client Solution
A nationally recognized gerontology center and partnering osteoporosis research institute received federal funding to develop a nationwide osteoporosis awareness and action plan. To assure that the campaign used effective language, imagery, and communication media for the target markets, the research services of Packard Judd Kaye were secured.
Problem
Available data on target markets were inadequate for creation of an effective awareness campaign.
Solution
Packard Judd Kaye developed research protocols and materials for focus groups to be held throughout the United States, facilitated several of the focus groups, and managed the facilitation of the others. The process included coordination of all research activities, data analysis, and a comprehensive final report to guide the client’s action plan and awareness campaign.