Marketing plans are the maps that guide the path to cost-effective marketing tactics. Such plans, founded in relevant data, help answer important questions. "How much should I budget for marketing this year?" "Will social media help us reach our organizational goals?" "What type of referral program would work best in our industry?"
Designed to help you attain your organizational goals and objectives, your tailored marketing planning process starts with research on your internal operations and the environments in which you work. Findings on your company, competitors and the industry at large, products and services, sales, and marketing trends inform the creation of an integrated strategy and marketing plan of action. You receive a comprehensive marketing plan document that you can share with your employees, board, investors, and others.
Sample Client Solution
Diversified energy fuels products, services, and distribution company in Maine and New Hampshire sought a marketing plan that would provide a roadmap for marketing tactics in a challenging economy.
Problem
The oil market volatility starting in 2008 resulted in vast upheavals in consumer perception of the industry in general, and tested customer loyalty throughout the heating oil industry.
Solution
Packard Judd Kaye conducted market research on internal and external pressures and challenges, including competitors and alternative energy markets, and created a marketing plan for the organization. The plan included recommendations for refreshing the organization’s brand identity; strategic brand alignment with its many subsidiaries; implementation of communications media including internal training, newsletters, and external corporate messaging; plans for recognition of the organization’s milestone anniversary; website development; trade show displays and materials; and advertising plans.
Packard Judd Kaye oversees marketing plan implementation and provides ongoing strategic consultation and graphic design support.