Because educating and empowering you to increase your marketing capacity is inherent in all we do, we will create customized marketing training and related organizational capacity development.
Training sessions are designed for your particular audience - management team, employees, board members, or your constituents - and offered at your location, at our office, or at off-site locations for retreats and conferences.
Sample Client Solution
A United States government agency sought to increase market penetration for their statewide financial services, economic development programs, and technical assistance to small businesses and communities. The client engaged the services of Packard Judd Kaye to help achieve their business goals.
Problem
The client had clarity on business goals and objectives, but was unsure what marketing strategies and tactics might help achieve them.
Solution
Through consultation, Packard Judd Kaye and the client identified sales training as the number one need across all of their locations. A customized two-day training curriculum was developed and implemented at central locations throughout the state to include all relevant frontline personnel. Equipped with new knowledge and practical skills, the trainees were able to increase penetration of their various target markets.